Black Campaign School is a political leadership and development program designed to help Black leaders drive social, economic, and political transformation. As the Content & Communications consultant, I provided communications, copy, and content support to the BCS team across a variety of initiatives.
The challenge
After being acquired by Three Point Strategies, a Black and women-led political consulting firm, the Black Campaign School team was looking to refine their messaging to reflect their new direction.
The Work
I joined Black Campaign School as a Content & Communications consultant with the primary focus to help the team gain clarity around who they are in this new phase and how to effectively communicate that with internal and external stakeholders including clients, partners, and funders. I worked to identify their messaging needs, to write copy that aligned with their voice and personality, to improve brand storytelling, and to edit copy to ensure cohesive brand voice across platforms and initiatives.
The impact
Through my work with Black Campaign School we were able to create a foundation that more accurately captured the essence of the organization and their work. With this I helped to create:
- A one-pager to be used for fundraising and other external communications
- A program narrative that detailed the Black Campaign School’s context, goals, and audiences
- Communications surrounding upcoming offerings (email content and web content)
- Ongoing support and consulting for copy and content needs