Using the power of storytelling to craft narratives around user experience and success.
Motivote is a digital platform that empowers businesses, nonprofits and colleges to run high-impact civic engagement programs.
For the 2022 midterm elections, the Motivote team wanted to create a series of partner features to showcase how different organizations were using their platform to drive voter engagement. They were looking for narrative experiences that would resonate with potential partners.
Leaning on my experience as a freelance journalist, I worked with the Motivote team to interview partners, student leaders, and administrators and craft stories around their experiences and success. Through my partnership with Motivote, I wrote articles bringing the user experiences of universities, student groups, and organizations to life.